Business Class

Rabbit Revolution launched Business Class as a special RSVP-only annual event for loyal fans of the brand. The event series became Rabbit Revolution’s first foray into immersive events, drawing upon inspiration from the golden age of aviation to create a unique experience.

The setting of the event was a luxurious business class lounge of the fictitious Rabbit Airlines. Damien and the team designed airplane ticket invitations, costumes for flight attendant staff, branded cocktail napkins, thematic decor, and an aviation-themed drink menu to deliver on the immersion. Attendees each received a "Business Class” loyalty card, which offered perks for members at future Rabbit Revolution branded events.